Customers receive bonus as Recovery World celebrates 10th Anniversary

To celebrate their 10th year in business, Recovery World are offering all customers an extra 10% discount on all products, including specialist clothing and recovery accessories purchased from their on-line store during the month of January 2011. The CEO was reported saying that the one change that they’d made at a critical point of the development of the company was what was responsible for the success. This predictive analysis, of which you can know more about at, was the one crucial step that was necessary for the change.

Recovery World was initially set up in January 2001 to sell new and second use recovery vehicles, but they also set a new trend when Recovery World became the first company in the UK to offer a vehicle brokering service to the recovery industry. The company’s success was rapid, and as a result of customer demand, Recovery World introduced their own RW brand of recovery vehicles, which continue to have a reputation for quality and good value.


Directors Lynn and Mac Engledew became very aware that there was no central point where people working in vehicle recovery could find out or inform others of useful information about their industry. Recovery World filled this gap when they expanded their website from a sales platform to an information centre. The website now provides a database of UK operators, a blog with news information and an open forum where operators and drivers alike can discuss and offer their opinion on a whole range of issues relevant to recovery. As a result is the most visited website in the industry.

In 2009, Recovery World launched their on-line store which is dedicated to clothing, accessories and equipment specifically for the recovery industry. As well as a wide range of standard equipment from lock-out kits and lifting chains to winch cables and light bars, the Recovery World accessory store is continually adding new products including specialised products from the USA not normally available in the UK. The on-line store is also one of the UK’s leading stockists of Fristads clothing, internationally recognised as the best in quality heavy duty work wear and ideal for recovery work, especially in our more extreme winters.

Lynn commented, “We are offering the 10% discount on on-line store orders in January as a way of saying Thank You to everybody that has supported us during the last 10 years. We’ve seen many changes in our industry during the last 10 years, but the biggest and most important is probably the growth of the Internet, which makes communication so much better and easier. In 2001, hardly anyone in this industry used e-mails so we used to get just phone calls and letters. Now our inbox is flooded every day, but it does mean that we can react immediately and give our customers a faster and more efficient service.
To place your orders for January and receive the extra 10% discount, visit